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Product Planning & Research

Successful concept design requires an in-depth and intuitive understanding of the market. Studying sales statistics can reveal only a tiny window into the complex European market.

We are constantly engaged in the market, conducting comparative product analysis, target user reviews, trend prediction and strategic market positioning for our customers.

Xenophya’s designers have a real passion and empathy for the market which can only come from years as enthusiasts. This intimate knowledge can identify niches in the market and make the difference between a good product and a great product.

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